As a way to promote the upcoming Super Mario Party release on the Nintendo Switch, Weavr was quick to identify and secure an iconic kids brand, Lunchables, to craft a delicious promotion this Fall. We developed an Instant Win program giving families the chance to win a Nintendo Switch and Super Mario Party bundle, providing a little more fun to kids’ lunch breaks and family time gaming. With 15 million co-branded Lunchables in market, and a robust media plan including TV, radio, social and digital, the collaboration between these two kid-favorite brands is already showing signs of success.