When Namco Bandai wanted to find a fun, family-oriented promotional partner for the launch of its new Wii game “Go Vacation!”, Weavr was enlisted to help. After deploying our strategic alignment process, we identified and negotiated Southwest Airlines as the lead partner. Weavr crafted and implemented a national sweepstakes in support of the launch, the “Southwest Airlines GO VACATION Sweepstakes,” during which consumers entered to win airline tickets, hotel stays and land excursions for their families. The result? Well over 100,000 entries in just 8 weeks, energized and engaged consumers for both brands, and one of the most successful game launches in Namco Bandai’s history.