Weavr was the promotional agency-of-record for the NBA 2K video game franchise for more than three consecutive years. During this time, we successfully identified, secured and managed fully integrated promotions with the Foot Locker Retail group. Each year, we designed and implemented national campaigns encompassing nearly 2,000 Foot Locker and Champs Sports retail locations, engaging the sports and gaming consumer through co-branded TV and radio spots, online events and sweepstakes, in store marketing, and promotional game box art. The results speak for themselves — record-breaking game sales, and nearly 20% redemption of Foot Locker offers inserted into NBA2K game packaging.